Brand24 vs. Mention vs. Brandwatch vs. Meltwater: Social Media and Brand Monitoring Companies Reviewed
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Brand24 vs. Mention vs. Brandwatch vs. Meltwater: Social Media and Brand Monitoring Companies Reviewed

Brand24 has many features to help you monitor your brand on the internet. They also have a free resource center that includes Ebooks and more. Brand24 has affordable prices with plenty of features. Mention offers the lowest price for their solo plan plus a custom plan that includes all of their features. Brandwatch offers the most features that are included in each of their plans. Meltwater has four distinct products that allow you to know exactly what is being said about your brand so you can act accordingly. Both Brandwatch and Meltwater do not show their plan prices. Meltwater offers services and pricing plans to match your specific needs.
Covered in this report
Brand24 — Best Features
Has the lowest priced plan for small to medium sized brands with plenty of features at the low price.
They offer a free 14-day trial and apps for Android and Apple.
Best for: Customers that need an affordable plan that still offers many features plus free resources to help you with social media monitoring.
Mention — Best Features
Has the lowest priced plan for solo users to monitor their brand.
Using their brand tracking feature, you can filter out much of the noise on the internet that is of no use to you.
Best for: Customers that need to monitor their brand on the internet with plenty of features and the lowest price.
Brandwatch — Best Features
Brandwatch has The Vizia Platform that makes social data visible and actionable.
They offer the most features included with all of their plans.
Best for: Companies that need to monitor their company, brand and competition on the internet with plenty of features.
Meltwater — Best Features
They offer four distinctive products, Monitor, Analyze, distribute and Engage, all designed to help you find out what you need to know and how to act on this information.
Zero in on the where the most valuable conversations are taking place.
Best for: Small to large companies that need a pricing plan designed to match your company’s specific needs.


Brand24 is located in Florida and employs one of the best methods of monitoring your product or brand on the internet. Brand24 is also a tool that measures the buzz about your brand, company, product or keyword. Over 30,000 brands around the world use Brand24, from the one-person small company to Fortune 500 companies.

Brand24 Features

Monitoring your brand and business on social media is important but it can also be overwhelming. Brand24 includes many great features to help you monitor social media including:

  • Mentions Feed: This feature lets you discover what others are saying about your brand allowing you to take action in real time. You can engage in discussions relevant to your business with one click of the mouse.
  • Discussion Volume Chart: This allows you to identify sudden changes in the discussion volume to protect your company image.
  • Mention Analytics: This will help you get a better understanding of who is talking about your brand online. You will be able to analyze buzz quantity and quality and help you gain new insights to your customers.
  • Influence Score: The ability to pinpoint your industry influencers to make conscious decisions about just who you should be working with.
  • Sentiment Analysis: Sentiment concerning you brand and company can be positive, negative or neutral. With this feature, you can get a better understanding of customer attitudes and spot problem areas which need your immediate attention.
  • Alerts: You can customize the alerts any way you need to. These alerts allow you to be the first to discover changes in the volume of discussion surrounding your brand. For example you can get alerts of negative mentions of your company from blogs with more than 300,000 monthly visits.
  • Data Exporting: You can turn your data into automated PDF files, xls files and infographics.
  • Filtering: Another great feature allows you to narrow down your results so you can focus on certain aspects. You can filter by mention source, sentiment, number of visits and many other filters.


With their integration, you can view your company mentions directly in Slack. Their integration benefits include:

  • Be the first to react to improve image and increase your customer’s satisfaction.
  • The ability to handle problematic comments before they escalate.
  • You can assign tasks to the most qualified person and increase the quality of engagement.
  • Save time that you might usually spend navigating from one tool to another.

Brand24 Resources

Brand24 contains many resources on their website that can help everyone learn about social media and marketing. Many of the resources are free to download. A few of their resources include:

Brand24 Plan Features and Prices

Brand24 offers three plans that to fit any company’s social media monitoring needs with the following features:

Personal Plus

Professional Premium

Professional Max

Great for individual or small business

Perfect for both brand monitoring and lead generation.

Monitor your brand, the competition and your industry with our Max Package

$49 per month

$99 per month

$399 per month

5 keywords

10 keywords

25 keywords

50k mentions per month

400k mentions per month

1 million mentions / month

1 user

5 users

10 users

Update every 12 hours

Updates every hour

Real time updates

1 month archive

12 months archive

12 months archive

All Brand24 plans include:

  • Data analysis
  • Sentiment analysis
  • PDF reports

Brand24 offers a free 14-day trial, and you can download their mobile apps for Android at Google Play and at the Apple iTunes website.


Mention began in Paris, France in 2012 with the simple idea of helping people learn what is being said about them online. In 2014, they opened an office in New York City and today they have over 650,000 users in over 125 countries with over 4,000 enterprise clients.

Mention Social Media Monitoring

Mention gives you many ways and options for real-time media monitoring. You can easily monitor the internet and get live updates about your brand with the following options:

  • Real-time Monitoring
  • Competitive Analysis
  • Find Influencers
  • Custom Insights
  • Automated Reports

Mention Features

Realizing your business goals is not hard using Mention. You can build your brand and protect it from harm when you know exactly what is being said on social media. Mention has the following features to help you build your brand:

  • Manage a Crisis: Catch and respond to any online crises before it gets out of hand.
  • Study the Competition: You can watch what competitors are doing and learn their strategies.
  • Narrow your Focus: Using Boolean to monitor with great accuracy.
  • Create Reports: Automatically generate reports that you can share with clients and coworkers.
  • Find Influencers: This is a great way to find and discover new influencers and being your outreach.

Brand Tracking

With brand tracking, Mention can help grow your brand with these great features:

  • Find Customers: Listen carefully to your target market, collect focused market research and reach out on social media and blogs.
  • Measure your Impact: You can see the full reach of campaigns, measure mentions, analyze the results and react right from your dashboard.
  • Track your Competition: Identify your competitors and monitor them online, they are probably already watching you.
  • Analyze your Results: You are able to create and export customizable real-time reports about your monitoring data.
  • Optimize your Alerts: Do not waste time looking at irrelevant data and results. You can customize your alerts by combining or excluding keywords.
  • Cut through the Noise: There is so much going on over the internet, it can get confusing at times. You can silence this social noise using filters that are based on language, location, date or sentiment.

Mention Resources

Mention has a great resource library that can help you improve your marketing and PR strategies. Here are a few examples of their free marketing resources:

  • Social Media Marketing
  • Content Marketing
  • Influence Marketing
  • Crises Management
  • Competitive Analysis
  • Brand Monitoring
  • Growth Marketing
  • Public Relations
  • Other Strategies

Mention also includes a blog, success stories and tutorials.

Mention Plans and Prices

Mention has three different plans to suite every company’s social media monitoring needs.

Solo Plan

Starter Plan

Best for solo users to monitor their brand

Small business to monitor their brand and competitors.

$29 per month

$99 per month

2 basic alerts

5 basic alerts

3,000 mentions

5,000 mentions

1 user

3 users




Sentiment analysis


Influencers dashboard

If you pay for a years plan, you get two months free.

Mention also has a Custom Company Plan that is best for companies to grow their brand and business. This plan includes all features including:

  • Boolean alerts
  • Custom mentions
  • Unlimited users
  • Facebook crawling
  • Insight center
  • API access
  • Twitter dashboard
  • Data exports
  • Dashboard
  • Influencers dashboard
  • Sentiment analysis
  • Historical data

They do not show a price for this plan.


Brandwatch builds intelligent software solutions to meet the needs of businesses. Over 1,200 companies and agencies use Brandwatch including large companies like Unilever, Walmart, Pepsico, Dell, and more.

Brandwatch Features

Brandwatch has an ever growing list of features with more add all the time that includes:

  • Coverage: Brandwatch covers sources, social networks, data quality and languages.
  • Data: Boolean operators, queries, channels, historical data, metadata and location data.
  • Analysis: Their analysis includes dashboards, charting, automation, categories and tags, sentiment analysis, topic analysis, influence metrics, demographic insights and filtering and lists.
  • Alerts and Reporting: Signals, email alerts and automated reports.
  • Data and User Management: Among the tools there are data management, users and permission, workflows, API, data exports, sharing, integration and partnerships and SSO.
  • Support: Brandwatch offers great support including a help center, training, account management and their support team.
  • Resources: Brandwatch also has a great resource page that includes case studies, in-depth reports, guides and the social index.

Brandwatch Social Listening

Brandwatch gives you powerful social listening tools that give you instant access to conversations from all over the public web in real-team. Their coverage spans 80 million online sources so you will never miss a mention that matters. Any mention of your company or brand on the following and you will know it right away.

  • Blogs
  • News
  • Forums
  • Videos
  • Twitter
  • Reviews
  • Images
  • Facebook

Brandwatch Products

Brandwatch offers several products, Brandwatch Analytics, The Vizia Platform and Brandwatch Audiences.

Brandwatch Analytics

Using Brandwatch Analytics, you can make smarter and better decisions with features that include:

  • Marketing measurements
  • Competitor benchmarking
  • Influencer identification and outreach
  • Market outreach
  • Reputation management

More Brandwatch Analytics features include:

  • Great data. They have the most simple but accurate query builder on the market, ensuring that you get quality data without the noise of spam and duplicate mentions.
  • Highly flexible. Brandwatch has an extensive selection of features for analysis, including tagging and categorization, alerts, advanced filtering, flexible charting, topic and sentiment analysis, and more data management capabilities.
  • Next level intelligence. This includes automated alerting for emerging issues and trends, from smart attribution through earned versus owned analysis.
  • Focused on value. They go beyond keywords, helping you discover and analyze the conversations, people and places that are important to you.
  • Built for collaboration. Since collaboration is important, they have a number of partnerships and integrations geared to maximize your social presence.
  • Great support. All of their support and account management is in-house. They can help you with advice on strategy or help writing a tricky query.

The Vizia Platform

Brandwatch has The Vizia Platform that makes social data visible and actionable with the following features:

  • Powerful: Gives you a clean, accurate data with a huge range of filters and features.
  • Dynamic: The Vizia Platform is not some static chart, it is animated and interactive.
  • Accessible: Their Vizia Platform can be accessed from anywhere including your smartphone or tablet.
  • Flexible: Set-up is simple and rearranging the visualizations is as simple as drag and drop.
  • Customizable: Customers can customize the platform and make it look as if it was designed especially for your business.

Brandwatch Audiences

Brandwatch Audience product lets you get to know your audience, which is very important, because your audience could very well be most of your customers. Brandwatch Audience has the following features:

Brandwatch Plans

Brandwatch Has the following plans, for plan prices, you must contact Brandwatch.



Enterprise M

Enterprise Q

Best for

Small to medium brands with limited support needs.

Large brands.

Suitable for nearly all needs.

Large brands conducting market research.


From 10,000 / month

From 1 million / month





From 10

All plans include:

  • Historical data
  • All analytical features
  • Unlimited users
  • Initial training and support
  • Worldwide coverage in 44 languages
  • Real-time data from over 80 million sources
  • Sentiment analysis
  • Topic analysis
  • Demographic insights
  • Unlimited dashboards and projects
  • Rules, automation and workflows
  • Full data exports
  • Comprehensive training materials
  • Great customer service


Meltwater has 50 offices on 6 continents and more than 23,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition.

Using Media Intelligence from Meltwater

It is important to know what is being said about your company, and Meltwater allows you to track all mentions of your company from their custom dashboards.

  • Monitor: Get your coverage
  • Analyze: Understanding the big picture
  • Distribute: Share your story
  • Engage: Start meaningful conversations

Meltwater Products

With Meltwater, you can find out exactly what you need to know out of the billions of conversations, comments and stories on the internet with their products.

Meltwater Monitor

With Meltwater Monitor, you can track your brand, your competition, and all relevant news as it occurs in real time.

Meltwater Analyze

With Meltwater Analyze, you can see which campaigns worked and which ones did not work. You can build your own dashboards and measure your success.

  • Track your media patterns over time.
  • Compare your share of voice to that of your competition.
  • Find out just how your message is being received.
  • See the locations where you most receptive audiences are located.
  • Zero in on the where the most valuable conversations are taking place.
  • Measure public relations (PR) ROI with advertising value equivalency (AVE).

Meltwater Distribute

When you have news to share, this helps share it properly to give you the best results with the press, on social media and with your executives. Meltwater Distribute provides the right tools for the right message.

  • News feed
  • Wires
  • Social publishing
  • Newsletters
  • Pulse reports

Meltwater Engage

Building and maintaining meaningful relationships, whether you are connecting on social media or distributing releases to targeted influencers is very important.

  • Never miss a message that matters to you.
  • Find influencers by the topics they are writing about and easily reach out to them.
  • Schedule your posts and press releases for maximum impact.

Meltwater Prices

Meltwater does not show plans or prices on their website. They offer services and pricing plans to match your specific needs. You can provide them with some details and one of their representatives will contact you.

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